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Meta Tags, SEO & Optimization

February 22nd, 2007 by Kristine Wirth

There seems to be a bit of confusion around what exactly “optimizing” your web site’s pages really is.

Many people associate SEO or optimizing your pages as updating and “optimizing” your meta tags. Specifically, the meta keywords tag.

You know the tag, the one in your HTML code that looks like this:

The fact is, very few search engines (Yahoo being an exception), use the meta keywords tag as a factor in determining what your web page is about.

It used to be a very large determining factor but as with anything that’s easily manipulated, it became exploited by some unscrupulous webmasters who would stuff all kinds of unrelated (but popular) terms in these tags in the hopes of getting ranked well. And it worked. For a short amount of time.
So the question is, should you be using them at all?

Well, Yahoo still considers them a factor as stated in their webmasters guidelines so it is still helpful to use them, but just remember that the words you place in this tag are only a fraction of the optimization factors that go into your entire website.

Which brings us back to our topic at hand…meta tags and SEO are not the same thing. Meta tags are only a small portion of the overall criteria in SEO and by using ONLY meta tags in your web pages, you are doing yourself a tremendous disservice.

Look to more important tags, such as your title tag and the name of your page and most of all, do not forget that content is extremely important. After all, it’s the whole reason you created the page in the first place, right?Pharmaceuticals play a vital role in our day-to-day living. And hence their rising costs are destined to be our major concern. The ever growing prices of pharmaceutical products severely pinches one’s pocket, cause this is one area where there is no choice of take or leave. If a person is suffering from certain disease and the doctor prescribes him any medicines he must purchase it whether it suits his pocket or not. One is left with no choice but to pay the chemist. Hence there is a great need to regulate the prices of drugs, at least to watch that its price is not much above the cost incurred plus a marginal profit for the manufacturing company. As of now many market leaders are found to price their monopoly drugs at a very high rate. Even medicines or regular use are very costly. Drugs sold by prescription being much more expensive than those sold over the counter by the chemist. Hence, a person is often tempted to go for over the counter choice.
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Big pharmaceutical players in the market also pay much attention to research and development of new medications possible. A big amount of money is invested in the R & D branch of the industry. Based on the market requirements and demands companies try hard to invent a suitable drug to cure any ailment. Millions are spend in this type of research. And once any company hopes to have created any new medicine it has to pass through many different stages to get the approval of the drug controlling authority, FDA. Only after it has approved and given its quality assurance any drug shall be sold to public. pharmaceuticals store. FDA governs the stages of research, development and manufacture that have been undergone for any new drug before being exposed to consumers.

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Matt Cutts speaks about SEO…

February 5th, 2007 by Kristine Wirth

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