SEO
Website Resources
What follows is a list of SEO
website resources, both free and paid (the paid ones will be
marked with a  ). They will also be listed underneath
their main resource.
Keeping
an Eye On Your
Competition
Google Alerts
Google Alerts can tell you whenever someone mentions you, your
company, your products or your competition. There are various
alerts you can sign up for.
- News alert: A news alert will tell you
whenever your search term has shown up in the latest news
articles.
- Web alert: A web alert will show you
the latest web pages that contain the search terms of your
choice.
- Blog alert: A Blog alert will show you
the latest blog posts that contain your search terms.
- Groups alert: A Groups alert will let
you know of any new posts in groups that contain your
search term.
- Comprehensive alert: A Comprehensive
alert will show you the latest results from many sources
allowing you to check out multiple sources at once.
The Internet Archive: You may
very well already be familiar with the Internet Archive
which shows you year by year and month by month how a
website has changed. So why is this important to you? Well,
not only can you tell how your competition has changed its
appearance and content over the years and find out how often
they do so. You can also see what changes have been made to
their sales copy as well. Don’t underestimate this very
valuable tool!
Search Status Tool: This tool is
one that a webmaster should not be without and one that I
personally use. This convenient free tool for your Firefox
browser shows you at a glance what a web page’s PageRank is,
what their Alexa popularity rank is, where incoming links
are coming from via Alexa, a WhoIs search what’s in their
meta tags, what kind of keyword density a page is using and
more. This is an incredibly useful tool and you sure can’t
beat the price!
AdWords
Perry Marshall's AdWords Course -
"Never before in the history of
advertising has it been possible to spend five bucks, write
a couple of ads, and get instant access to over 100 million
people in less than 10 minutes."
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